OK, So That Didn’t Work So Well

Last week I wrote a post (I Implemented Step One) stating that I had finished building a new landing page for my holistic pet food business. After I installed it I setup some Google AdWords ads to point to it. Google uses a “secret formula” for computing search word costs and the “goodness” of an ad landing page. In my very first post on this blog (Why This Blog?) I mentioned that I had I had never done anything like this before, so I did some research and found a free course called “5 days to success with Google AdWords” (click the title to get your own copy). I was intrigued so I bought the book it recommended and found it worth every penny and then some. I setup my Google AdWords ads and was soon getting orders.

The problem was I was renting the web site for my pet food business, along with many other people who rent the same site with only our names different, and I could not change it so I decided to setup my own web site landing page. This way I control the content of the landing page and should get higher “hit” rate from Google searches relating to pet food and also have lower AdWords costs and more sales conversions.

Well, for some reason it didn’t work. I did lower my costs, but my hits went down and my order volume was low. I have to go back and re-read the Google AdWords book, which is excellent. I have a new release of the book and, hopefully, it will lend some insight as to what I did wrong.

I have nothing else to report on this right now, but since you are “looking over my shoulder” on my journey into Internet marketing, I wanted to let you know what was going on.

While I try to resolve this quandary with my pet food web site, I am looking at Affiliate Marketing in more detail. I already do some work in this area and will be publishing posts about what it is and what I am doing, so check back or subscribe to my RSS feed. Thank you and have a great day!